PREPARED BY:
Communications Department
DATE:
September 21, 2023
SUBJECT:
June 15, 2023 – July 14, 2023, Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | June 15 - July 14 | May 15 - June 14 | DIFFERENCE |
|---|---|---|---|
| News Releases, Media Advisories and Statements,or Notices Issued | 10 | 8 | 2 |
| Media Requests Received | 20 | 25 | -5 |
| Wechu.org pageviews | 94,832 | 90,097 | 4,737 |
| YouTube Channel Subscribers | 1,741 | 1,731 | 10 |
| Email Subscribers | 7,353 | 7,419 | -66 |
| Emails Distributed | 16 | 10 | 6 |
| Facebook Fans | 19,128 | 19,097 | 31 |
| Facebook Posts | 71 | 65 | 6 |
| Twitter Followers | 8,679 | 8,691 | -12 |
| Twitter Posts | 69 | 66 | 3 |
| Instagram Followers | 1,557 | 1,555 | 2 |
| Instagram Posts | 45 | 31 | 14 |
| Linked In Followers | 1,546 | 1,511 | 35 |
| Linked In Posts | 22 | 17 | 5 |
| Media Exposure | 97 | 99 | -2 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Notes: Between June 15 – July 14, we experienced one large peak, and three smaller peaks in media exposure:
June 15 & 21 – Beach water results were shared via email and social media posts on these two dates, resulting in 11 and 5 stories, respectively.
June 28 – An air quality statement for our region was issued due to the forest fires in Northern Ontario and Quebec, as well as beach water testing results. Combined, this resulted in 21 news stories.
July 5 – We issued beach water testing results, a heat alert, and an opioid overdose alert, which resulted in 17 stories (total).
July 12 – Beach water testing results were issued, resulting in 8 stories.
Website Overview Graph
Notes: During the timeframe of June 14 – July 15, we saw similar website traffic as the previous period. There was a small uptick on July 5, corresponding with the release of the weekly beach water testing results.
Social Media Overview Graph
Note: Overall, our social media followers / fans remained consistent over the month.
DISCUSSION
The Communications Department worked closely with the Infectious Disease Prevention Department on a campaign to raise awareness of, and educate people about, MPox. The campaign was multi-faceted, including components such as paid social media posts and a full-page ad in Windsor Life magazine.
There were three paid posts on Facebook which resulted in 702 total link clicks, which took viewers to https://www.wechu.org/mpox. This achieved the goal of boosting web traffic.
Windsor Life magazine has a reach of 60,922 via the printed edition.