Main Page Content

Meeting Document Type: 
Information Report
January 15 – February 15, 2022 - Communications Update

SUBMITTED BY

Communications Department

DATE

March, 2022

SUBJECT

January 15 – February 15, 2022 - Communications Update


Metrics

SOURCE

JANUARY 15 – FEBRUARY 15

DECEMBER 15 –JANUARY 15

DIFFERENCE

News Releases Issued

5

5

0

Media Advisories Issued

2

1

+1

Media Statements or Notifications

34

34

0

Media Requests Received1

52

51

+1

YouTube Media Briefing Videos2

4

10

-6

Wechu.org page views3

237,805

1,058,322

-820,517

YouTube Channel Subscribers

1,767

1,769

-9

Email Subscribers4

8,295

8,222

-73

Emails Distributed

34

30

+4

Facebook Fans5

18,619

18,598

+21

Facebook Posts

126

96

+30

Twitter Follower

8,491

8,355

+136

Twitter Posts

115

92

+23

Instagram Followers

1,399

1,381

+18

Instagram Posts

18

3

+15

LinkedIn Followers

1,060

1,042

+18

LinkedIn Posts

89

58

+31

Media Exposure6

832

1,334

-502

Media Exposure Overview

This is a complex graphical representation of data. Please contact us for detail

Website Overview

This is a complex graphical representation of data. Please contact us for detail

Social Media Growth

This is a complex graphical representation of data. Please contact us for detail

Current Notable Projects

  • Maintaining marketing and communication efforts regarding ongoing vaccine rollout in the region by public health and our partners. In particular, the numerous pop up clinics in the community and closures of mass vaccination sites at the Grovedale Arts and Culture Centre in Kingsville and Hôtel-Dieu Grace Healthcare
  • Responding to media and public inquiries through multiple channels including emails, calls, and web form submissions. Social media direct messages are currently redirected to the wechu.org web form.
  • Significant website updates to mirror provincial easing of public health restrictions.

Data Notes:

  1. Media requests received is a compiled list of documented requests we captured for interviews, data clarification, or general request for information from the media. Given the volume of requests during COVID-19, many exchanges with the media through text messages or quick phone calls to answer questions may not be captured. In many instances, each request led to multiple interactions with reporters.
  2. YouTube Live videos started on June 23, 2020. Prior Public Health Update videos on YouTube were exported videos recorded through Facebook Live. In July 2021, YouTube Live broadcasts were scaled down to Fridays only from a Monday, Wednesday, and Friday rotation. In September 2021, media briefings were increased to Monday, Wednesdays and Fridays and streamed live. On September 20, 2021, media briefings were recorded and then posted to YouTube.
  3. Website analytics are provided by Siteimprove. The metric provided is for page views to wechu.org. Previously, we were reporting on the local-updates webpage only.
  4. Email subscribers are those individuals who signed up to receive promotional emails from the Windsor-Essex County Health Unit. The analytics are provided through Mailchimp for last 30 days.
  5. Social media metrics are provided through Hootsuite.
  6. Media exposure information in this report were generated using Meltwater Media Monitoring Solution. News stories may be duplicates or missing as the platform is currently being optimized to better track Windsor-Essex County Health Unit mentions in the media landscape.