Main Page Content

Meeting Document Type: 
Information Report
February 2021 - Communications Update

SUBMITTED BY

Communications Department

DATE

March 18, 2021

SUBJECT

February 2021 - Communications Update


February Metrics

SOURCE DECEMBER JANUARY DIFFERENCE

News Releases Issued

1

5

+4

Media Advisories Issued

2

1

-1

Media Statements or Notifications

32

35

+5

Media Requests Received1

71

47

-24

AM 800 Morning Segments2

11

11

0

YouTube Live Media Briefing Videos3

21

18

-3

Wechu.org/cv/local-updates page views4

451,327

298,116

-153,211

YouTube Channel Subscribers

1,269

1,381

+112

Email Subscribers5

3,466

4,237

+771

Emails Distributed

38

44

+6

 

Facebook Fans

17,207

17,392

+185

Facebook Posts

114

154

+40

Twitter Follower

5,943

6,161

+218

Twitter Posts

111

149

+38

Instagram Followers

1,027

1,052

+25

Instagram Posts

10

19

+9

LinkedIn Followers

745

775

+30

LinkedIn Posts

79

74

-5

Media Exposure8

1,146

937

-208

Media Monitoring Highlights

This is a complex graphical representation of data. Please contact us for detail

Trending Themes

This is a complex graphical representation of data. Please contact us for detail

Top Sources

This is a complex graphical representation of data. Please contact us for detail

Media Participating in Teleconference for YouTube Live

  • AM 800 CKLW, Blackburn News, CBC Windsor, CTV Windsor and The Windsor Star join every day.

Current Notable Projects

  • Developing weekly communication plans for ongoing vaccine rollout in the region.
  • We continue to make improvements to our daily COVID-19 public health updates for the community.
  • Regular communication with the Ministry of Health about provincial initiatives and their planned launch dates.

Data Notes:

Most requests are related to the local COVID-19 pandemic.

1. Media requests received is a compiled list of documented requests we captured for interviews, data clarification, or general request for information from the media. Given the volume of requests during COVID-19, many exchanges with the media through text messages or quick phone calls to correct errors may not be captured. In many instances, each request led to multiple interactions with reporters.

2. Dr. Ahmed joined Mike and Lisa on the AM 800 Morning Drive every morning at 8:06 a.m. starting on Wednesday, March 17. On August 17, we went to a Monday, Wednesday, and Friday schedule with holidays off. He continues to do join Mike and Lisa every other morning to keep the community informed.

3. We changed the platform we broadcasted live videos from Facebook to YouTube at the end of June. YouTube Live videos started on June 23, 2020. Prior Public Health Update videos on YouTube were exported videos recorded through Facebook Live.

4. Website analytics are provided by Siteimprove. The metric provided is for page views to COVID-19 Local Updates Page. During the COVID-19 pandemic, changes were made to landing pages. For consistency in reporting, the most popular page was selected.

6. Email subscribers are those individuals who signed up to receive promotional emails from the Windsor-Essex County Health Unit over the last 30 days. The analytics are provided through Mailchimp.

7. Social media metrics are provided through Hootsuite.

8. Graphs and media exposure information in this report were generated using Meltwater Media Monitoring Solution. Significant changes in numbers can be partially attributed to configuration changes made to the new service to better monitor and report media activity. News stories may be duplicates or missing as the platform is currently being optimized to better track Windsor-Essex County Health Unit mentions in the media landscape.