February 2026 Board of Health Meeting - October 15 to November 14, 2025 Communications Update Information Report

PREPARED BY: Communications

DATE: 2026-02-05

BACKGROUND/PURPOSE:

Provide regular marketing and communication updates to the Board of Health.

Data Notes can be provided upon request.

Media Exposure Overview Graph

Notes: From October 15 – November 14, we experienced one main peak in media exposure related to the weekly provincial measles summary article. Smaller points of activity were related to the receipt of provincial funding for mental health support with the police (October 17), and the elimination of Canada’s measles-free status (November 10 – 12). 

Website Overview Graph

Notes: Darker blue line is current timeframe. From October 15 – November 14, we saw very steady web traffic at a slightly lower level compared to the previous month. This can be attributed to the fact that only one news release was issued over this timeframe. News releases generally drive a lot of our website traffic.

Social Media Overview Graph (followers)

Notes: Lighter blue lines are the current timeframe. From October 15 – November 14, we saw a small increases in followers on Meta and LinkedIn, with no change on X. Specifically, fans on Facebook have shown steady increases for the past two months. Note that the analytics tool experienced two glitches in the month, where it logged 1 fan, or 6,000 more fans than our true following.

Discussion – SSNAPP Survey Promotion

Throughout October, 2025, the Communications Department worked with the Substance Use Prevention & Harm Reduction Department to promote a survey through the SSNAPP initiative (Substance Supports in Neighbourhoods Accessed through Police Partnerships). Social posts called on followers to complete and submit a survey to give input into neighbourhood safety plans for the Essex and Leamington areas, with a link that directed to the survey.

Using four boosted posts on Meta, the posts reached just under 23,000 accounts, resulting in almost 500 landing page views (survey page).  

Table illustrating creative assets used in social media campaigns, and the data surrounding the cost, reach, shares, etc.

Post Image	Metrics
	Post views – 11,607 Reach – 5,000 Total Engagement – 246 Link clicks - 215 Landing page views – 161 Shares – 13 Cost per landing page view - $0.31
	Post views – 14,667 Reach – 5,994 Total Engagement – 159 Link clicks - 152 Landing page views – 129 Shares – 5 Cost per landing page view - $0.39
	Post views – 13,387 Reach – 5,537 Total Engagement – 134 Link clicks - 130 Landing page views – 114 Shares – 1 Cost per landing page view - $0.44
	Post views – 12,273 Reach – 6,464 Total Engagement – 115 Link clicks - 110 Landing page views – 90 Shares – 3 Cost per landing page view - $0.55