PREPARED BY:
Communications Department
DATE:
February 16, 2023
SUBJECT:
December 15 , 2022 – January 14, 2023 Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | Dec 15 – Jan 14 | Nov 15 – Dec 14 | DIFFERENCE |
|---|---|---|---|
|
News Releases, Media Advisories and Statements, or Notices Issued |
3 |
1 |
+2 |
|
Media Requests Received |
10 |
15 |
-5 |
|
Wechu.org pageviews |
101,411 |
127,885 |
-26,474 |
|
YouTube Channel Subscribers |
1,732 |
1,729 |
+3 |
|
Email Subscribers |
7,633 |
7,649 |
-16 |
|
Emails Distributed |
5 |
6 |
-1 |
|
Facebook Fans |
18,930 |
18,908 |
+22 |
|
Facebook Posts |
54 |
60 |
-6 |
|
Twitter Followers |
8,691 |
8,674 |
+17 |
|
Twitter Posts |
49 |
45 |
+4 |
|
Instagram Followers |
1,504 |
1,503 |
+1 |
|
Instagram Posts |
27 |
31 |
-4 |
|
LinkedIn Followers |
1,311 |
1,290 |
+21 |
|
LinkedIn Posts |
20 |
19 |
+1 |
|
Media Exposure |
121 |
91 |
+31 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Website Overview Graph
Social Media Overview Graph
DISCUSSION
The Communications Department is working with the Healthy Schools Department to inform parents and guardians of elementary school students that they must update their child’s vaccination records with public health or risk a possible suspension from school. Parents and guardians are required under the Immunization of School Pupils Act to keep their child’s immunization records up to date with public health. It is not the responsibility of health care providers to update public health.
An awareness campaign started in December and is running until Thursday, March 16, 2023, in preparation for the Monday, March 20 suspension date. The two calls to action for parents and guardians are to update records and book an appointment to receive any outstanding immunizations.
A boosted post on Facebook (image above) ran for 7 days and resulted in a reach of 2,764 viewers, and 38 link clicks. In addition to ongoing boosted posts, the Communications Department is working closely with representatives from the four school boards’ communication teams to deliver messages directly to families. Some components include Communication Guides, email and voicemail scripts, FAQs for school administrators, and monthly social media content calendars.