PREPARED BY:
Communications Department
DATE:
October 20, 2022
SUBJECT:
August 15 – September 14, 2022 Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
Data Notes can be provided upon request.
| SOURCE | August 15 – Sept 14 | July 15 – August 14 | DIFFERENCE |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 13 | 18 | -5 |
| Media Requests Received | 40 | 27 | +13 |
| Wechu.org pageviews | 169,974 | 193,890 | -23,916 |
| YouTube Channel Subscribers | 1,735 | 1,738 | -3 |
| Email Subscribers | 7,759 | 7,791 | -32 |
| Emails Distributed | 16 | 18 | -2 |
| Facebook Fans | 18,869 | 18,801 | +68 |
| Facebook Posts | 89 | 73 | +16 |
| Twitter Followers | 8,737 | 8,690 | +47 |
| Twitter Posts | 84 | 69 | +15 |
| Instagram Followers | 1,474 | 1,467 | +7 |
| Instagram Posts | 45 | 32 | +13 |
| LinkedIn Followers | 1,202 | 1,182 | +20 |
| LinkedIn Posts | 34 | 36 | -2 |
| Media Exposure | 313 | 331 | -18 |
Data Notes can be provided upon request
Media Exposure Overview Graph
Website Overview Graph
Note: This month’s website pageviews were pulled from Google Analytics instead of SiteImprove due to technical issues with the SiteImprove program. The trend lines in pageviews map directly upon the previous month with the recognition that the date of data pull differs slightly from month to month and shifts the overall trend line of the current month to the left.
DISCUSSION
A notable project that the Communication’s department worked on during this reporting timeframe was the promotion of student immunization catch-up clinics.
In keeping with the Immunization of School Pupils Act, a four-phase marketing campaign launched in the spring and wrapped up in the fall.
From September 6 - 12, a series of three Facebook posts were boosted to inform families to report vaccines to the WECHU leading up to the suspension reporting deadline of Monday, September 12 before 6 p.m.
In total, the three posts had a reach of 16,115 people, and generated 95 unique link clicks to immune.wechu.org (the online immunization reporting portal).