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Meeting Document Type: 
Information Report
May 2021 - Communications Update

SUBMITTED BY

Communications Department

DATE

June 2021

SUBJECT

May 2021 - Communications Recap


May Metrics

SOURCE APRIL MAY DIFFERENCE

News Releases Issued

9

10

+1

Media Advisories Issued

1

2

+1

Media Statements or Notifications

35

35

0

Media Requests Received1

61

69

+8

AM 800 Morning Segments2

12

12

0

YouTube Live Media Briefing Videos3

20

21

+1

Wechu.org page views4

1,890,017

2,047,403

+157,386

YouTube Channel Subscribers

1,628

1,683

+81

Email Subscribers5

8,063

8,201

+138

Emails Distributed

49

52

+3

Facebook Fans

17,850

18,046

+196

Facebook Posts

136

186

+50

Twitter Follower

6,782

7,091

+309

Twitter Posts

124

171

+47

Instagram Followers

1,136

1,216

+80

Instagram Posts

18

29

+11

LinkedIn Followers

837

870

+33

LinkedIn Posts

90

91

+1

Media Exposure8

851

721

-130

Media Monitoring Highlights

This is a complex graphical representation of data. Please contact us for detail

Trending Themes

This is a complex graphical representation of data. Please contact us for detail

Top Sources

This is a complex graphical representation of data. Please contact us for detail

Media Participating in Teleconference for YouTube Live

  • AM 800 CKLW, Blackburn News, CBC Windsor, CTV Windsor and the Windsor Star join every day. CFTV and Radio Canada joined us in May on a few occasions.

Current Notable Projects

  • Supporting ongoing vaccine rollout in the region.
  • Working on engagement strategy for parents and students regarding vaccine questions and answers.
  • Regular communication with the Ministry of Health about provincial initiatives and their planned launch dates.

Data Notes:

Most requests are related to the local COVID-19 pandemic.

1. Media requests received is a compiled list of documented requests we captured for interviews, data clarification, or general request for information from the media. Given the volume of requests during COVID-19, many exchanges with the media through text messages or quick phone calls to correct errors may not be captured. In many instances, each request led to multiple interactions with reporters.

2. Dr. Ahmed joined Mike and Lisa on the AM 800 Morning Drive every morning at 8:06 a.m. starting on Wednesday, March 17, 2020. On August 17, 2020, we went to a Monday, Wednesday, and Friday schedule with holidays off. He continues to do join Mike and Lisa every other morning to keep the community informed.

3. We changed the platform we broadcasted live videos from Facebook to YouTube at the end of June. YouTube Live videos started on June 23, 2020. Prior Public Health Update videos on YouTube were exported videos recorded through Facebook Live.

4. Website analytics are provided by Siteimprove. The metric provided is for page views to wechu.org. Previously, we were report on the local-updates webpage only.

6. Email subscribers are those individuals who signed up to receive promotional emails from the Windsor-Essex County Health Unit over the last 30 days. The analytics are provided through Mailchimp.

7. Social media metrics are provided through Hootsuite.

8. Graphs and media exposure information in this report were generated using Meltwater Media Monitoring Solution. Significant changes in numbers can be partially attributed to configuration changes made to the new service to better monitor and report media activity. News stories may be duplicates or missing as the platform is currently being optimized to better track Windsor-Essex County Health Unit mentions in the media landscape.