PREPARED BY:
Communications Department
DATE:
September 15, 2022
SUBJECT:
May 15 – August 14, 2022 Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
Data Notes can be provided upon request.
| SOURCE | MAY 15 – JUNE 14 | JUNE 15 – JULY 14 | JULY 15 – AUGUST 14 |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 13 | 16 | 18 |
| Media Requests Received | 11 | 27 | 27 |
| Wechu.org page views | 148,952 | 171,443 | 193,890 |
| YouTube Channel Subscribers | 1,742 | 1,739 | 1,738 |
| Email Subscribers | 7,926 | 7,852 | 7,791 |
| Emails Distributed | 16 | 19 | 18 |
| Facebook Fans | 18,640 | 18,785 | 18,801 |
| Facebook Posts | 105 | 88 | 73 |
| Twitter Followers | 8,645 | 8,665 | 8,690 |
| Twitter Posts | 93 | 86 | 69 |
| Instagram Followers | 1,448 | 1,453 | 1,467 |
| Instagram Posts | 45 | 34 | 32 |
| LinkedIn Followers | 1,128 | 1,153 | 1,182 |
| LinkedIn Posts | 56 | 52 | 36 |
|
Media Exposure |
215 | 235 | 331 |
Media Exposure Overview Graph
May 15 - June 14
June 15 - July 14
July 15 - August 14
Website Overview Graph
May 15 - June 14
June 15 - July 14
July 15 - August 14
DISCUSSION
May 15 – June 14 Notable Projects:
The Communication’s department launched the promotion of student catch-up immunization clinics. A news release was issued on June 2, 2022. The team has contacted school board and municipality communication representatives to share our messages, with support confirmed from all groups.
A guest column was published in the Windsor Star by Dr. Nesathurai regarding the importance of the HPV vaccine for youth. The social media post published with the link received the most reactions for the week. The article is available in our Newsroom.
June 15 – July 14 Notable Projects:
The Communication’s department launched the Fight the Bite campaign to raise awareness around West Nile virus. Components include radio ads, social media and digital ads, and TV display graphics which have been shared with various community partners. Two social media ads have reached a total of 14,378 users.
Acting Medical Officer of Health, Dr. Shanker Nesathurai, was asked by the Ontario Medical Association to provide a comment on the challenges faced by Ontario patients in terms of healthcare access and inequalities. His comment was published in the Ontario Medical Review at the end of June, 2022.
July 15 – August 14 Notable Projects:
The Communication’s department launched a campaign to raise awareness of sexually transmitted infections. Utilizing the Grindr platform, a location-based social networking and online dating application for gay, bi, trans, and queer people, the ad has garnered a total of 25,379 impressions and 2,695 link clicks in three weeks.
Additional components for this campaign also included paid ads on Facebook and Instagram, organic and boosted posts on @theWECHU social media channels, and a printed ad in the Windsor and Essex County Pride Fest 2022 magazine.
Both the print and digital ads directed users to a survey housed on WECHU.org, which has approximately 200 responses at the time of writing this summary.