PREPARED BY: Communications
DATE: 2026-06-25
SUBJECT: Communications Report May 2026
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE | April 15 – May 14 | March 15 – April 14 | Difference |
|---|---|---|---|
| News Releases, Media Advisories and Statements, or Notices Issued | 6 | 2 | 4 |
| Media Requests Received | 13 | 8 | 5 |
| Wechu.org pageviews | 85,049 | 72,310 | 12,739 |
| YouTube Subscribers | 1,867 | 1,867 | - |
| Email Subscribers | 6,549 | 6,565 | -16 |
| Emails Distributed | 6 | 6 | - |
| Facebook Fans | 26,566 | 26,504 | 62 |
| Facebook Posts | 73 | 67 | 6 |
| Twitter Followers | 8,262 | 8,269 | -7 |
| Twitter Posts | 60 | 60 | - |
| Instagram Followers | 2,324 | 2,302 | 22 |
| Instagram Posts | 49 | 36 | 13 |
| LinkedIn Followers | 2,160 | 2,137 | 23 |
| LinkedIn Posts | 40 | 27 | 13 |
| Media Exposure | 113 | 23 | 90 |
Media Exposure Overview Graph
Notes: From April 15 – May 14, we experienced one substantial peak in media exposure, related to a story on emergency room wait times and the drug overdose crisis. The article mentioned WECHU for opioid alerts issued, and the subsequent meeting of WECOSS partners (along with other regional alerts). A smaller peak in exposure was related to our call for public voting for the Connected Not Controlled youth video challenge (April 28) as well as the WECHU’s status for future measles outbreaks (April 20).
Website Overview Graph
Notes: Darker blue line is current timeframe. From April 15 – May 14, we saw very steady web traffic at a slightly higher level compared to the previous month. We saw a spike in traffic on our site on April 27; in looking at our web traffic report for that week, we saw a high volume of visits to our KI Pill page in response to social media posts for Emergency Preparedness Week.
Social Media Overview Graph (followers)
Notes: Lighter blue lines are the current timeframe. From April 15 – May 14, we saw a moderate increase in followers on Meta platforms as well as LinkedIn, with a small decrease on X.
Discussion – Connected, Not Controlled Challenge
Communications assisted the Comprehensive Health Promotion department throughout the challenge with website updates, including the platform where video were submitted and voted on, promotional image creation for use on WECHU social media platforms and those of the school board, and TV display images for schools. Additionally, a news release was issued to amplify the challenge through the community, which resulted in one on-air interview and five news articles at the start of the project.
In total, 57 videos were submitted, which included participation from 129 students. The videos were judged by youth panels, with the top five moving forward for public voting. The Connected, Not Controlled webpage was a top-viewed page on the website, with nearly 1,200 views over the month (views are for the CNC landing page only, and does not include the related pages such as FAQs, Rules, Call to Action, etc.).