PREPARED BY:
Communications Department
DATE:
June 16, 2022
SUBJECT:
April 15 – May 14, 2022 Communications Update
BACKGROUND/PURPOSE:
Provide regular marketing and communication updates to the Board of Health.
| SOURCE |
APRIL 15 – MAY 14 |
MARCH 15 – APRIL 14 |
DIFFERENCE |
|
News Releases, Media Advisories and Statements, or Notifications Issued |
26 |
36 |
-10 |
|
Media Requests Received |
22 |
23 |
-1 |
|
Wechu.org page views |
198,676 |
302,147 |
-103,471 |
|
YouTube Channel Subscribers |
1,748 |
1,754 |
-6 |
|
Email Subscribers |
7,996 |
8,037 |
-41 |
|
Emails Distributed |
19 |
40 |
-21 |
|
Facebook Fans |
18,650 |
18,648 |
+2 |
|
Facebook Posts |
106 |
146 |
-40 |
|
Twitter Follower |
8,627 |
8,590 |
+37 |
|
Twitter Posts |
98 |
141 |
-43 |
|
Instagram Followers |
1,451 |
1,451 |
0 |
|
Instagram Posts |
42 |
43 |
-1 |
|
LinkedIn Followers |
1,111 |
1,091 |
20 |
|
LinkedIn Posts |
53 |
83 |
-30 |
|
Media Exposure |
501 |
572 |
-71 |
Data Notes can be provided upon request.
Media Exposure Overview Graph
Website Overview Graph
DISCUSSION
Current notable projects that the Communication’s department is actively working on include the promotion of the active tick surveillance program. A media event took place on Wednesday, May 11 at Ojibway Nature Centre and a subsequent news release was issued following the event.
We placed a Windsor Star advertisement informing the community that between May 23 and October 31, 2022, a mosquito larviciding program will be conducted to reduce mosquito populations in Windsor and Essex County.
The Communications department is maintaining marketing and communication efforts regarding COVID-19 vaccinations in the region with our partners. In particular, the COVID-19 pop up clinics in the community and at WECHU offices.