November 2022 Board of Health Meeting - September 15 – October 14, 2022 Communications Update Information Report

Meeting Document Type
Information Report
September 15 – October 14, 2022 Communications Update

PREPARED BY:

Communications Department

DATE:

November 10, 2022

SUBJECT:

September 15 – October 14, 2022 Communications Update


BACKGROUND/PURPOSE:

Provide regular marketing and communication updates to the Board of Health.

SOURCE Sep 15 – Oct 14 Aug 15 – Sep 14 DIFFERENCE
News Releases, Media Advisories and Statements, or Notices Issued 2 13 -11
Media Requests Received 20 40 -20
Wechu.org pageviews 148,144 169,974 -21,830
YouTube Channel Subscribers 1,737 1,735 +2
Email Subscribers 7,719 7,759 -40
Emails Distributed 11 16 -5
Facebook Fans 18,888 18,869 +19
Facebook Posts 73 89 -16
Twitter Followers 8,754 8,737 +17
Twitter Posts 68 84 -16
Instagram Followers 1,485 1,474 +11
Instagram Posts 32 45 -13
LinkedIn Followers 1,227 1,202 +25
LinkedIn Posts 35 34 +1
Media Exposure 144 313 -169

Data Notes can be provided upon request

Media Exposure Overview Graph

September 15 - October 14 2022 Media Exposure overview chart


Website Overview Graph

September 15 - October 14 2022 Website Overview

DISCUSSION

Sept 15 – Oct 14 Notable Project thumbnail - Legacy for Children Parenting Program

A series of ads was created to promote the Legacy for Children Parenting Program, administered by the Healthy Families Department.

The campaign ran for 13 days, and over this timeframe, the ad had a total reach of 5,068 people with 14,888 total impressions.


Sept 15 – Oct 14 Notable Project thumbnail - Strategic Plan

The Communications department also updated The WECHU’s Strategic Plan which involved redesigning the files, creating web images, and making it accessible via wechu.org.

The 2022-2025 Strategic Plan was approved at the September Board of Health meeting, and was available online on September 15, 2022.


Source URL: https://www.wechu.org/board-health-meeting-agendas-and-minutes/november-2022-board-health-meeting-september-15-–-october

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