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For Immediate Release
Thursday, October 17, 2019 | Windsor-Essex County

Social Media Ads and Website Give Residents Information About Health Effects and Safer Use.

On the one year anniversary of the legalization of non-medical cannabis across Canada, federal legalization and rules for cannabis edibles, extracts, and topicals come into effect today. In Ontario, the new law makes it legal for these products to be sold by licensed retail storefronts and the online Ontario Cannabis Store. Although it will take some time before new products become available for purchase, the health unit is warning of some of their potential harms for people who are considering using these products.

The Cannabis: Your Questions, Answered campaign aims to provide a credible and reliable source of information for the community to educate themselves about the health effects, laws, and safety measures that should be taken with these new products. Promotions on social media and YouTube will promote this messaging which is geared toward young adults under 25, parents with small children, and individuals who may not be aware of the unique risks of edibles and extracts. Messages highlight the risks tied to these products, safer use for individuals who choose to use them, and suggestions about storage of cannabis products to keep them out of the wrong hands. All promotions lead individuals to to learn what they need to know.

Melissa Valentik, Health Promotion Specialist, says that a big concern is that consumers may not be aware that they have over-consumed until it is too late, “It is common to hear instances where people are taking cannabis edibles without the understanding that it takes some time to feel the effects. They end up ingesting more than they should, and when the effects finally kick in, they are over-intoxicated.”

For more information on the laws and safety measures that should be taken with cannabis edibles, extracts, and topicals, visit and follow the Windsor-Essex County Health Unit on Twitter and Facebook.

Key Facts

  • Federal legalization and rules for regulated cannabis edibles, extracts, and topicals came into effect October 17, 2019.
  • The Windsor-Essex County Health Unit has launched a campaign to educate the community about the laws and safety measures that should be taken before using these new cannabis products.
  • For more information, visit and follow the Windsor-Essex County Health Unit on Twitter and Facebook

Media Contact
Communications Department
Windsor-Essex County Health Unit
519-258-2146 ext. 6397 (NEWS)


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